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5 Signs PR Is The Career For You

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(updated October 10th 2017) At AMP3 PR we are constantly getting calls from college students and recent graduates who are interested in interning or beginning a career in public relations.  They're all looking for that perfect opportunity to get a foot in the door at a New York PR firm , a place to launch their careers in PR.  With that in mind, please find a list from PR Daily of the "5 signs PR is the career for you." 1. You remain cool under pressure. "From a crisis involving a client to the hotel mailroom losing the press materials for a trade show, PR people deal with the unexpected nearly every day. Sometimes you have to be creative: I was once at an event and looked in the “event bag” to find no tape to hang the signs directing attendees to the sign-in table, event room, etc. After looking high and low for a place to buy some tape and coming up empty, I bought a few packs of gum—the event staff all started chewing and stuck the signs to the...

Fundraiser Spotlight: Seth Rogen's Hilarity for Charity

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On Febuary 26th, Seth Rogen testified in a Senate subcommittee meeting on the topic of Alzheimer's disease. The topic hit home for the comedian/actor when his mother-in-law was diagnosed at the age of 55.( If you didn't catch the speech you can watch the clip here: https://www.youtube.com/watch?v=hvdbHSGWAgs ) The first Hilarity for Charity event was held in 2012 and raised an over $300,000 with performances by Bruno Mars, Pauly D, and Judd Apatow. Next, they are coming to New York City for there event on April 8th at the Jane Hotel in the West Village. The events proceeds with go towards the Alzheimer's Association to help families facing the high-cost of care for their loved ones. In addition to the comedic styling of Seth Rogen, Aziz Ansari, Natasha Leggero, Demetri Martin, and Hannibal Buress will also being performing. This sounds like a great cause and I can't wait to hear how much money is raised for the Alzheimer's Association! By: Julie Murray If you...

NYC Restaurant Week Event Changes for Winter 2014

NYC Restaurant Week is a blissful time for frugal New Yorkers and tourists alike.  Many look forward to event, which comes around twice a year in the early winter and summer seasons where restaurants gather together to offer a prix fixe menu at a discounted price.  Restaurant Week has become a popular event and has even expanded to other large cities as well.  Unfortunately for this Winter 2014 season, NYC Restaurant Week has been delayed due to the Super Bowl being held on February 2nd. Many participating restaurants experience a high volume of consumers during the Super Bowl and felt it was necessary to delay NYC Restaurant Week for a less busy period of time. In the past, the promotion began in mid January and this year it will be pushed until mid February. In addition to the delay, NYC Restaurant Week will also be a shortened by a week to increase demand and maximize profits for participating restaurants. The promotion began to draw in consumers during a time wher...

How To Choose A New York PR Firm

If you're in the market for a New York PR Firm , there are a few thing that you should consider... 1. What are your goals from PR? It is important that you know and understand what you're looking to achieve from PR and express these goals clearly to the agency you choose to work with.  It is ok to not know how to achieve those goals, that's the job of the agency, but you must have some sense of what those goals are.  It is also important that everyone be on the same page in terms of what you're looking to achieve. 2. Does your agency understand who you are? When forming a new relationship with a PR agency, you want to make sure that your agency has a clear understanding of your companies background, and history.  Your agency should understand who your company/brand is, where you are now, and where you want to be going.  Over time, the ideal situation is that your agency knows you well enough to feel like an internal part of your organization. 3. Do you unders...

Face to Face Approach

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In New York-- you see everything, especially from artists.  From promoting their work on street corners to musicians singing in the subway for a buck.  Attention, attention corporate companies... take note. Like artists, it doesn't hurt companies to spotlight what's going on with an in-person approach as well.  It's wonderful to engage online with consumers visually, but let's have some fun,  show me what you're about.  So back you NY.  People like to see things out of the ordinary, like artists performing.  So how can big companies promote themselves while directly engaging with the public in a sort of performance?  I'll give you two examples.   This past Sunday National Geographic aired "Killing Kennedy."  The T.V. film based on Bill O'Reilly and Martin Dugard's best seller which had an average of 3.4 million viewers. I'm sure a handful of them had been strolling Broadway last week, to which they would have come across an o...

Is all Publicity Good?

PR stunts go on all the time.  Companies strategically do things to get people paying attention and to start talking.  But what if a plan goes sour?  People are still going to talk but is it good for your company?  They're still talking... right? One of the most notable stunts-gone-wrong was back in 2006 when LifeLock CEO Todd Davis put his social security number on billboards to instigate people into attempting to steal his identity and prove LifeLock's reputation.  The only problem is that his identity was stolen... 13 times to be exact and 87 steals were attempted but failed.  Sorry, guy, but that's just not good publicity.  Even the CEO's life wasn't on lock. Another PR stunt that... melted, was in 2005 and right here in town.  Snapple wanted to show off the worlds biggest popsicle in Union Square.  The only problem: it was mid June and this popsicle didn't stand a chance to the summer weather.  The 25-foot-tall pop began to melt...