Pepsi Seeks Out New PR
PepsiCo is meeting with PR agencies worldwide for a "global, multimillion-dollar corporate reputation campaign," according to PRWeek' s Aarti Shah. The PepsiCo website currently does not list PR contacts for media relations requests. Firms such as Porter Novelli, Edelman, and Hill & Knowlton are in the running. Earlier this year PepsiCo unveiled their 5th new logo in the brand's two decades of business. Additionally, public relations firm Porter Novelli recently assisted the company with their PepsiCo Internet Week NY event.