Equifax Data Breach - PR Nightmare - 2017 (October 10th 2017)


As many of you are well aware of by now (September 14th, 2017), Equifax had a major security breach in July, that they did not notify the public about until August of this year. When signing up to see if you were hacked at the website they recommended, be very careful as they have added a clause which would limit your participation in a class action law suit, which is surely on the way. The company has made a series of PR mistakes along the way- and it's expected they will look after their stock price before taking care of their hacked customers. Educate yourself, and keep an eye on your credit card, and credit reports! Visit the FTC site for more info on the status of this PR Nightmare, hopefully Equifax has a Crisis Management or Crisis Communication team on call 24 hours a day for the next, well, forever!

(updated October 10th 2017) Well it looks like the fight isn't quite over for Equifax. It would appear that their beloved CEO and much of their communica…

5 Signs PR Is The Career For You

(updated October 10th 2017)

At AMP3 PR we are constantly getting calls from college students and recent graduates who are interested in interning or beginning a career in public relations.  They're all looking for that perfect opportunity to get a foot in the door at a New York PR firm, a place to launch their careers in PR.  With that in mind, please find a list from PR Daily of the "5 signs PR is the career for you."

1. You remain cool under pressure.

"From a crisis involving a client to the hotel mailroom losing the press materials for a trade show, PR people deal with the unexpected nearly every day.

Sometimes you have to be creative: I was once at an event and looked in the “event bag” to find no tape to hang the signs directing attendees to the sign-in table, event room, etc. After looking high and low for a place to buy some tape and coming up empty, I bought a few packs of gum—the event staff all started chewing and stuck the signs to the wall with …
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Fundraiser Spotlight: Seth Rogen's Hilarity for Charity

On Febuary 26th, Seth Rogen testified in a Senate subcommittee meeting on the topic of Alzheimer's disease. The topic hit home for the comedian/actor when his mother-in-law was diagnosed at the age of 55.( If you didn't catch the speech you can watch the clip here: ) The first Hilarity for Charity event was held in 2012 and raised an over $300,000 with performances by Bruno Mars, Pauly D, and Judd Apatow. Next, they are coming to New York City for there event on April 8th at the Jane Hotel in the West Village. The events proceeds with go towards the Alzheimer's Association to help families facing the high-cost of care for their loved ones. In addition to the comedic styling of Seth Rogen, Aziz Ansari, Natasha Leggero, Demetri Martin, and Hannibal Buress will also being performing. This sounds like a great cause and I can't wait to hear how much money is raised for the Alzheimer's Association!

By: Julie Murray

If you're …

Vogue: Huge Hollywood Stars Without a Cover

Kim Kardashian and Kanye West are on the cover of the April issue of Vogue. Their photo on the largest U.S fashion magazine created quite a stir on social media when the cover photo was released over the weekend.  Many Vogue readers were upset at the choice of West and Kardashian on the cover and I began researching high profile celebrities that have never been on the cover. There have been many actresses, singers and models that you won’t believe haven’t made the cut!

1. Amy Adams: This gorgeous lady has had an amazing year in movie roles.  She gave a performance of a lifetime in American Hustle, where she wore some beautiful low-cut gowns for her character, Sydney Prosser.  We would love to see her on a cover!
2. Miranda Kerr: It’s hard to believe this famous model has never graced a cover, but it is true.  She has been many magazines for her beloved off-the-runway style and has been featured ins…

Oscar Fashion Round-Up

Sunday night at the Oscars, the creme-da-la-creme of cinema came out for the award show of the season! The most notable fashion choices of the night were the colorful suits and the prominent color trends of navy and white.  Many of the actors and actresses had a slam dunk for their fashion picks and I did you the favor of compiling them all into this lovely blog post!
Lupita Nyong’o
The 12 Years A Slave actress paired her first Oscar win with this amazing light blue Prada gown.  The cut and color look flawless on her super toned body, and a headband is the perfect finishing touch!
Olivia Wilde Wilde may be 8-months pregnant with her first child, but that didn’t stop her from picking out a stunning black Valentino gown for last nights show! She looks gorgeous on the red carpet pairing her dress with earrings and a white clutch.
Sandra Bullock The Gravity star looked so elegant in the silk navy Alexander McQueen gown! Bullock may have missed her ‘Best Actress’ Oscar, but we love this look f…

Nolcha Fashion Week Spotlight: Christian Benner

With our big Nolcha Fashion Week event coming up next week, (1/12) I thought it would be the perfect time to share with you one of the designers that I am super excited about, Christian Benner.  Benner takes existing band shirts and leather jackets and redesigns them into one-of-a-kind pieces. He even has a big celebrity following with Brandon Flowers (The Killers), Mila Kunis, Brad Pitt and Donatella Versace. His pieces have been seen in large publications such as Vogue Italia, Teen Vogue, and Huffington Post style section.  I can't wait to show you all of his new stuff from Nolcha next week! Stay tuned and be sure to follow our social media sites for instant updates at the show! Instagram:amp3pr, Twitter: @amp3pr, Facebook: AMP3 Public Relations You can also follow Christian Brenner's social media for updates from his as well via Instagram: christianbenner

If you're in need of a New York PR Agency to handle your fashion pr campaign, please contact AMP3 PR at 646-827-959…