Equifax Data Breach - PR Nightmare - 2017 (October 10th 2017)
EQUIFAX PR CRISIS
As many of you are well aware of by now (September 14th, 2017), Equifax had a major security breach in July, that they did not notify the public about until August of this year. When signing up to see if you were hacked at the website they recommended, be very careful as they have added a clause which would limit your participation in a class action law suit, which is surely on the way. The company has made a series of PR mistakes along the way- and it's expected they will look after their stock price before taking care of their hacked customers. Educate yourself, and keep an eye on your credit card, and credit reports! Visit the FTC site for more info on the status of this PR Nightmare, hopefully Equifax has a Crisis Management or Crisis Communication team on call 24 hours a day for the next, well, forever!
(updated October 10th 2017) Well it looks like the fight isn't quite over for Equifax. It would appear that their beloved CEO and much of their communications team have gotten the boot. Equifax's handling of this fiasco has been a textbook example of how not to treat your customers, investors, and.. hackers. It would appear that Equifax is in the market of choosing one of the better equipped NYC PR Agencies to help ride out the storm of this. Instead of delaying 6 weeks before every move- worrying about themselves, they would do better in this particular crisis to worry more about public perception. Most consumers never trusted any of the major credit agencies to begin with, so their luke warm campaign and media relations are going to cost them dearly in terms of public perception, and thus investor confidence.
As many of you are well aware of by now (September 14th, 2017), Equifax had a major security breach in July, that they did not notify the public about until August of this year. When signing up to see if you were hacked at the website they recommended, be very careful as they have added a clause which would limit your participation in a class action law suit, which is surely on the way. The company has made a series of PR mistakes along the way- and it's expected they will look after their stock price before taking care of their hacked customers. Educate yourself, and keep an eye on your credit card, and credit reports! Visit the FTC site for more info on the status of this PR Nightmare, hopefully Equifax has a Crisis Management or Crisis Communication team on call 24 hours a day for the next, well, forever!
(updated October 10th 2017) Well it looks like the fight isn't quite over for Equifax. It would appear that their beloved CEO and much of their communications team have gotten the boot. Equifax's handling of this fiasco has been a textbook example of how not to treat your customers, investors, and.. hackers. It would appear that Equifax is in the market of choosing one of the better equipped NYC PR Agencies to help ride out the storm of this. Instead of delaying 6 weeks before every move- worrying about themselves, they would do better in this particular crisis to worry more about public perception. Most consumers never trusted any of the major credit agencies to begin with, so their luke warm campaign and media relations are going to cost them dearly in terms of public perception, and thus investor confidence.
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