New York Public Relations

In New York-- you see everything, especially from artists.  From promoting their work on street corners to musicians singing in the subway for a buck.  Attention, attention corporate companies... take note. Like artists, it doesn't hurt companies to spotlight what's going on with an in-person approach as well.  It's wonderful to engage online with consumers visually, but let's have some fun,  show me what you're about.  So back you NY.  People like to see things out of the ordinary, like artists performing.  So how can big companies promote themselves while directly engaging with the public in a sort of performance?  I'll give you two examples.   This past Sunday National Geographic aired "Killing Kennedy."  The T.V. film based on Bill O'Reilly and Martin Dugard's best seller which had an average of 3.4 million viewers. I'm sure a handful of them had been strolling Broadway last week, to which they would have come across an o...

Mediabistro.com put up a great post by freelance writer and book publicist Marian Schembari on its blog about the 5 mistakes to avoid when pitching - everything from blindly emailing press releases to sending irrevelant pitches. The key to the perfect pitch? Personalize it. Marian writes these 5 tips below: "Hello New York Journalist” is not a greeting. New York Journalist will stop reading there. Even if the pitch is perfect and 100% relevant – if it hasn't been addressed an actual person, it's is going in the bin. Take five minutes and find a name. Acknowledge something by said journalist. Reference an article or award. No need to be gimmicky or go overboard on the praise, just stick to why the product is worth their time. Ex: if pitching a book on automobiles to the auto blogger for the Times, say something like, “I read your piece on the new Mercedes. Our author, Bob Jones, loved that car and spends a whole chapter in his new book discussing the features.” But don’t ...

If you’ve been walking around the Meatpacking District lately or took a stroll to the High Line, you may have witnessed some raunchy exhibitionist behavior in the window of The Standard Hotel. As part of their PR tactic, the luxury hotel is encouraging their guests to engage in various sex acts - much to the distaste of the tourists who are walking to the new High Line park, which is the direction that the hotel faces.  On their Facebook page, they suggest that their guests “ exercise your inner exhibitionist. Please share your intimate, and explicit photos with us -- those floor to ceiling windows aren't just for the views.” In a puritan, conservative country, the PR gimmicks of The Standard Hotel are less than amusing for passer-byers witnessing the romping going-ons in the ceiling-to-floor window display. Still, this luxury hotel is generating a hell of a ton of buzz around New York City and on the web. Frankly, I'm surprised that city council hasn't done anyth...

Oprah teamed up with KFC to give out "free KFC meal" coupons to everyone in the U.S good now until May 19th but excluding Mother's Day available here . The free meal includes two pieces of newest menu item, Kentucky Grilled Chicken, two sides and a biscuit. KFC is already extremely popular in the U.S., and Oprah has millions of viewers, so why didn't KFC forecast what would happen next?... Kentucky Fried Chicken has endured quite a lot of negative press over the years, especially by animal rights organizations such as PETA who are always protesting in front of KFC restaurants. KFC has also been hit hard by the latest attacks on the fast food industry. To improve their image and attract new customers, KFC has started to offer healthier menu items. The Kentucky Grilled Chicken was definitely a smart move, as its lower in all things unhealthy (sodium, fat, calories, sugar, etc) . The company says, “Kentucky Grilled Chicken has fewer calories, fewer fat grams and less so...

Mayor Michael Bloomberg said on a PR Newswire press release that he expects New York to bounce back from the recession before other cities. Read all about it here .