New York Public Relations

In New York-- you see everything, especially from artists.  From promoting their work on street corners to musicians singing in the subway for a buck.  Attention, attention corporate companies... take note. Like artists, it doesn't hurt companies to spotlight what's going on with an in-person approach as well.  It's wonderful to engage online with consumers visually, but let's have some fun,  show me what you're about.  So back you NY.  People like to see things out of the ordinary, like artists performing.  So how can big companies promote themselves while directly engaging with the public in a sort of performance?  I'll give you two examples.   This past Sunday National Geographic aired "Killing Kennedy."  The T.V. film based on Bill O'Reilly and Martin Dugard's best seller which had an average of 3.4 million viewers. I'm sure a handful of them had been strolling Broadway last week, to which they would have come across an o...

PR stunts go on all the time.  Companies strategically do things to get people paying attention and to start talking.  But what if a plan goes sour?  People are still going to talk but is it good for your company?  They're still talking... right? One of the most notable stunts-gone-wrong was back in 2006 when LifeLock CEO Todd Davis put his social security number on billboards to instigate people into attempting to steal his identity and prove LifeLock's reputation.  The only problem is that his identity was stolen... 13 times to be exact and 87 steals were attempted but failed.  Sorry, guy, but that's just not good publicity.  Even the CEO's life wasn't on lock. Another PR stunt that... melted, was in 2005 and right here in town.  Snapple wanted to show off the worlds biggest popsicle in Union Square.  The only problem: it was mid June and this popsicle didn't stand a chance to the summer weather.  The 25-foot-tall pop began to melt...

This time last year Red Bull created the stunt of all stunts.  Australian skydiver Felix Baumgartner free fell from an altitude of 128,000 feet... the highest free fall in history.  Red Bull has just now, released a video of  "Fearless Felix's" journey to the earth in a nine minute video from his perspective.  The reasoning behind his fall was to break the sound barrier-- he reaches speeds of 844 mph.   Living up to the Red Bull daredevil attitude for sure. Below is a link to Red Bulls Youtube channel and the video.   Baumgartner's Free fall By: Tori