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Showing posts with the label Non Traditional Marketing

KFC and Oprah's Coupon Offer Ignites Outrage!

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Oprah teamed up with KFC to give out "free KFC meal" coupons to everyone in the U.S good now until May 19th but excluding Mother's Day available here . The free meal includes two pieces of newest menu item, Kentucky Grilled Chicken, two sides and a biscuit. KFC is already extremely popular in the U.S., and Oprah has millions of viewers, so why didn't KFC forecast what would happen next?... Kentucky Fried Chicken has endured quite a lot of negative press over the years, especially by animal rights organizations such as PETA who are always protesting in front of KFC restaurants. KFC has also been hit hard by the latest attacks on the fast food industry. To improve their image and attract new customers, KFC has started to offer healthier menu items. The Kentucky Grilled Chicken was definitely a smart move, as its lower in all things unhealthy (sodium, fat, calories, sugar, etc) . The company says, “Kentucky Grilled Chicken has fewer calories, fewer fat grams and less so...

Public Relations Cost Effective Promotion

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Public Relations is proving to be Cost Effective Promotion during the latest economic downturn. Some companies have decided to cut back on public relations efforts, but according to Stefanie Guzikowski , you cant afford to not spend a good amount on your public relations budget. Public Relations Firms offer non-traditional and cutting edge marketing ideas. And we have found that a lot of the time, non-traditional and cutting edge methods mean they are cost effective ... until everyone else has figured it out.