Face to Face Approach

In New York-- you see everything, especially from artists.  From promoting their work on street corners to musicians singing in the subway for a buck.  Attention, attention corporate companies... take note.

Like artists, it doesn't hurt companies to spotlight what's going on with an in-person approach as well.  It's wonderful to engage online with consumers visually, but let's have some fun, show me what you're about. 

So back you NY.  People like to see things out of the ordinary, like artists performing.  So how can big companies promote themselves while directly engaging with the public in a sort of performance?  I'll give you two examples.  

This past Sunday National Geographic aired "Killing Kennedy."  The T.V. film based on Bill O'Reilly and Martin Dugard's best seller which had an average of 3.4 million viewers. I'm sure a handful of them had been strolling Broadway last week, to which they would have come across an old fashioned news stand.  On the stand were newspapers dating back to November 22, 1963.  Men and women dressed in appropriate clothing for the time were handing out the dreadful news of the president's assassination.  Not only did passerby get a copy, they also received a silver coin with Kennedy's face on it.  Pedestrians were encouraged to snap pictures of the actors and talk about the grave news and told to tune in on Sunday for the movie.  

Here's a look at a few of the actors: 

 

This sort of broadcast sticks with people.  It sure is the reason I watched the movie.  So hats off to NatGeo, for the 3.4 million viewers and the amazing public display in the heart of NYC.  It worked.  

Perry Ellis decided to take a swing at it, too.  Just today in Herald Square employees were standing by a life-size stand in.  The backdrop was a picture of a man dressed head to toe in Perry Ellis (looking dapper might I add) with a face cutout.  Tons of  people were waiting in line to get their chance to work their best Perry Ellis smile. 

Here's mine: 

After taking the picture I was told to upload it to Twitter, Instagram and Facebook with the hashtag #veryperry which you can notice in the top left corner.  Talk about creative and fun.  This public display made me curious and I now have a Perry Ellis tab open on my computer and most certainly will be purchasing some holiday gifts from the site.  

These are just two recent examples, but they show how important it is to actually engage with consumers face to face.  New York is a mecca for that and National Geographic and Perry Ellis sure know it's power.  

If you're interested in a New York PR Firm, please contact AMP3 PR at 607-279-4617.

By: Tori