NYC Restaurant Week Event Changes for Winter 2014

NYC Restaurant Week is a blissful time for frugal New Yorkers and tourists alike.  Many look forward to event, which comes around twice a year in the early winter and summer seasons where restaurants gather together to offer a prix fixe menu at a discounted price.  Restaurant Week has become a popular event and has even expanded to other large cities as well.

 Unfortunately for this Winter 2014 season, NYC Restaurant Week has been delayed due to the Super Bowl being held on February 2nd. Many participating restaurants experience a high volume of consumers during the Super Bowl and felt it was necessary to delay NYC Restaurant Week for a less busy period of time. In the past, the promotion began in mid January and this year it will be pushed until mid February.

In addition to the delay, NYC Restaurant Week will also be a shortened by a week to increase demand and maximize profits for participating restaurants. The promotion began to draw in consumers during a time where tourists less frequently visited the city and now became a very popular event for consumers to attend. This season also includes an increase in price for the promotion. The prix fixe three-course lunch will increase by $1 and the three-course dinner will increase by $3.

Also included in the changes this season is the expansion into outer-boroughs.  The majority of participating restaurants are located in Manhattan, but in the future we will be seeing Staten Island, Queens and the Bronx also taking part in NYC Restaurant Week.

"If you're in need of a New York PR Agency to handle your  pr campaign, please contact AMP3 PR at 646-827-9594 or email us at info@amp3pr.com"

By: Julie Murray 

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