How To Choose A New York PR Firm

If you're in the market for a New York PR Firm, there are a few thing that you should consider...

1. What are your goals from PR? It is important that you know and understand what you're looking to achieve from PR and express these goals clearly to the agency you choose to work with.  It is ok to not know how to achieve those goals, that's the job of the agency, but you must have some sense of what those goals are.  It is also important that everyone be on the same page in terms of what you're looking to achieve.

2. Does your agency understand who you are? When forming a new relationship with a PR agency, you want to make sure that your agency has a clear understanding of your companies background, and history.  Your agency should understand who your company/brand is, where you are now, and where you want to be going.  Over time, the ideal situation is that your agency knows you well enough to feel like an internal part of your organization.

3. Do you understand the scope and scale of your agency and what that means for you? A large agency may carry a big recognizable name and a large staff, but they'll likely charge a larger retainer and may not provide with you as much personal attention as you desire? If this is the case, a small boutique agency may be a better fit, as they likely have fewer clients, charge a lower retainer, and are fully focused on the clients they've chosen to work with.  On the other hand, if you're looking for industry name recognition and are ok with perhaps not being the first priority, a big name agency may be the right fit for you.

4. Do you know your PR team? Make sure that you have a clear understanding of who will be supporting you on a daily basis.  Know who will be your point person and who will be supporting them, and make sure that you are comfortable with who the agency has designated for these roles.

5. Do you understand your budget? Budget matters when choosing an agency.  If you have a large budget, your options are greater.  You can choose to go as big or as small as you'd like. If you have a smaller budget though, you need to be much smarter about choosing the best agency that you can afford.  If you have a smaller budget and choose to go with a larger agency, expect to be lower on the priority list, as large clients with large budgets will take priority, and vice versa. That being said, a boutique agency will likely be able to provide more attention and man hours for a company with a smaller budget.

Comments

  1. UnknownJanuary 2, 2014 at 3:48 AM

    Hi,
    I came across this article and got very useful information about PR firm.

    Do you know how to choose best tech PR firm for your company?

    ReplyDelete

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