Do More With Less

Social Media PRStatistics are showing that magazine marketing and other print material advertising efforts have drastically decreased because of the struggling economy. Social Media PR is a cheap but very effective way of getting your message out. Read more about it here.

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If FDA Says Cheerios is a Drug then I must be an Addict

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The FDA is going after General Mills for claiming that Cheerios is "clinically proven to lower cholesterol" without getting approved as a new drug. In a letter to General Mills, the FDA says that the labeling on the Cheerios boxes is "in serious violation" of federal rules and that Cheerios, " may not be legally marketed with the above claims in the United States without an approved new drug application." The letter further states, "Based on claims made on your product’s label, we have determined that your Cheerios® Toasted Whole Grain Oat Cereal is promoted for conditions that cause it to be a drug because the product is intended for use in the prevention, mitigation, and treatment of disease." The Cheerios box states the following : "Did you know that in just 6 weeks Cheerios can reduce bad cholesterol by an average of 4 percent? Cheerios is the only leading cold cereal clinically proven to lower cholesterol. A clinical study showed that
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Family Hires PR Firm in Legal Battle Against Hammer Attacker

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After Pittsburgh teenager Sarah Deluliis was allegedly attacked by her ex-boyfriend, 17 year-old Robertino DeAngelis, the girl's family hoped that DeAngelis would receive the appropriate punishment for his crime. Instead, he would be tried in juvenile court  and charged with attempted homicide after beating Deluliis over the head with a hammer. The family made several appeals to the office of the district attorney but were repeatedly denied. Desperate, the family turned to Forge Communications in order to have their voice heard. The family explained, " We're desperate. The juvenile system is not equipped to deal with such a violent act... I'm just a mom of a young daughter that we're trying to protect. If this alleged violent predator is released into our community once more, we believe we are all at risk."  The PR firm has since set up a Facebook group, a Twitter page , and a Website callled "Adult time for Adult Crime" in order to gain s
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Equifax Data Breach - PR Nightmare - 2017 (October 10th 2017)

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EQUIFAX PR CRISIS As many of you are well aware of by now (September 14th, 2017), Equifax had a major security breach in July, that they did not notify the public about until August of this year. When signing up to see if you were hacked at the website they recommended, be very careful as they have added a clause which would limit your participation in a class action law suit, which is surely on the way. The company has made a series of PR mistakes along the way- and it's expected they will look after their stock price before taking care of their hacked customers. Educate yourself, and keep an eye on your credit card, and credit reports! Visit the FTC site for more info on the status of this PR Nightmare, hopefully Equifax has a Crisis Management or Crisis Communication team on call 24 hours a day for the next, well, forever! (updated October 10th 2017) Well it looks like the fight isn't quite over for Equifax. It would appear that their beloved CEO and much of their commun
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