New York Public Relations

Los Angeles based electro-pop duo 6th Street will be performing LIVE tonight at Kenny's Castaways. There is no cover and the show starts at 8pm. Kenny's Castaways , a piece of New York rock & roll history and well known as the place where Bruce Springsteen played his first NYC show, is located at 157 Bleecker Street. If you can't catch them tonight, you'll have another chance. 6th Street will be performing again on Saturday night at Arlene's Grocery . The show starts at 8pm and there is a $10 cover at the door. Arlene's Grocery is located at 95 Stanton Street. 6th Street, a duo who have known each other since childhood, were recently showcased at the SXSW Music Festival in Austin, Texas. Their sound is most often compared to Owl City and Postal Service with hints of Matt Nathanson and they offer both catchy melodies and moving ballads. To win 2 free tickets to Saturday night's show at Arlene's Grocery, check out this post on You Sing, I Write ...

AMP3 Public Relations has recently added 6th Street to their growing music pr roster. 6th Street, a Los Angeles based group, is made up of band members Grant Cook and Mike Miller. Just back from a 2 night appearance performing at Bob Woody’s Shakespeare’s on Sixth Street at the SXSW Music Festival in Austin, TX, it was much like a home coming for the University of Texas graduates. The local crowd was delighted to hear a set list that included new EP material like " Try and Stop Love ", a song with a young electronica pop vibe, and the soulful " Angels Falling ." A recent blog post described their sound this way, "So let's say if The Postal Service and Owl City consumated and had a baby with Chris Martin's voice, then they made the baby eat violins for breakfast and it only spoke in lyrics in the caliber of say, John Mayer, then that is what 6th Street would sound like." I don't know about you, but I love The Postal Service and Owl City. ...

If there has been one hot topic in crisis communications of late, it's golfer Tiger Woods. Now there's no need to rehash the aspects of what got Tiger into his predicament, but there has been a lot of water cooler talk regarding how his PR team handled the fallout from the very start. Public Relations Society of America's most recent post came yesterday with an excerpt from a Newsweek article by Matthew Phillips. The article discussed Tiger's press conference this past Monday at Augusta National for his first major appearance at the 2010 Masters. PRSA called the press conference his best attempt yet at damage control and then went on to state what Phillips considers Tigers 6 biggest mistakes over the last few months. 1. Deafening silence - The first rule in any crisis is to get out in front of the story early, but for four months, Tiger was mute — and the longer he went without speaking, the more people wanted to know why. Surely, not all of the gossip is true,...

This week, AMP3 PR adds the newly opened West 3rd Common gastro pub to their roster! Combining the physical comfort of a trendy lounge with the atmospheric comfort of a casual neighborhood pub, West 3rd Common stands out as a unique destination in the NoHo section of Greenwich Village. Delicious takes on American comfort foods ranging from burgers and crawfish to seared duck is not all you can expect, West 3rd Common has the best happy hour in the area: Monday thru Sunday, 4 - 8PM. $3 drafts, $4 well drinks, and $5 Cosmos and Apple Martinis. And if that's not enough, when you visit you can catch the game on one of the eight HD TV's or entertain yourself with one of the many board games on hand. More than a sports bar, Metromix New York calls it, "a neighborhood bar with unbelievable food." For media inquiries, email Termeh Mazhari at Termeh@AMP3pr.com

With the blogosphere becoming increasingly influential and a lot of the big blogs a major media source, its easy to see why publicists are starting to reach out to more and more bloggers (especially since bloggers are more likely to respond to pitches). But ladies and gents of the PR world, you know better than to pay off bloggers for coverage of you or your client's brand. Let me grab my megahorn and say this loud and clear: IT'S UNETHICAL. Apparently Ann Taylor and their PR crew didn't get the message. Last week, Ann Taylor's LOFT line held a preview exclusively for bloggers and basically bribed them with gift cards in exchange for coverage of their line and the event. Their invite read: Come take a sneak peak at LOFT's summer 2010 collection before anyone else! Bloggers who attend will receive a special gift, and those who post coverage from the event will be entered in a mystery gift card drawing where you can win up to $500 at LOFT! But wait, it doesn't ...

It’s no mystery – children are probably the pickiest eaters on the face of the earth. If the food is not dripping with chocolate or sugar, chances are that they wouldn’t event look at it. I speak from experience, as my childhood was filled with chocolate chip cookies and Reese’s Butter Cups to my mother’s dismay, and I ran away whenever I saw anything that was or resembled a vegetable. I think its safe to say that children can be the toughest audience to please when it comes to food. In recent times, many food companies have developed product marketing strategies where for food products targeting children and their taste buds, yet still offer a good amount of nutrients and vitamins that would be sufficient to a growing child. Take food company giant, Nestle , who decided to revamp some of its promotion for one of its products, Juicy Juice. Nestle marketed the juice to have brain development benefits, low-sugar content, and finally, is 100% pure juice. Nestle also mar...

Launching a product seems to be an intimidating ordeal. There are several things you have to think of – everything from making sure the production of the product goes right to the promotion and generating buzz around it. It seems stressful, complicated, and terrifying, but it doesn’t have to be. When it comes to launching a product, you have to make sure that your it is unique, appealing, innovative, and most of all, marketable. The launch is just the cherry on top to the final push for your product. Here are some things to keep in mind, which will vastly help the process of a product launch (and ease the headache): Have an appealing design: Potential customers are quick to judge when they look at a product, so it is important to have a design that is appealing and will draw in people’s eyes. This will generate curiosity for them to learn more about your product. Timing: Timing is essential for products, especially if it’s seasonal. Or even if your product isn’t seasonal but could be ...