The brief, yet informative, guide to a successful product launch

Launching a product seems to be an intimidating ordeal. There are several things you have to think of – everything from making sure the production of the product goes right to the promotion and generating buzz around it. It seems stressful, complicated, and terrifying, but it doesn’t have to be.

When it comes to launching a product, you have to make sure that your it is unique, appealing, innovative, and most of all, marketable. The launch is just the cherry on top to the final push for your product.

Here are some things to keep in mind, which will vastly help the process of a product launch (and ease the headache):
  • Have an appealing design: Potential customers are quick to judge when they look at a product, so it is important to have a design that is appealing and will draw in people’s eyes. This will generate curiosity for them to learn more about your product.
  • Timing: Timing is essential for products, especially if it’s seasonal. Or even if your product isn’t seasonal but could be in some aspects, you may be able to push for more interest in your product if it was released during a certain season.
  • Have a target: Products can appeal to a universal audience, but you also have to keep in mind who would have the most interest in your product and target them. For example, if your product appeals to the young-adult/college crowd, you might want to advertise on Facebook. If your product appeals to teens, maybe try Myspace.
  • Hire a PR agency that handles consumer product PR: A PR agency will help generate the buzz you need in order to make your product visible in the market. Besides getting traditional media exposure, PR agencies can also plan launch parties, giveaway and promotions, and use social media to interact with potential consumers.
If you want more information on AMP3 PR’s product PR campaigns, email us at info@amp3pr.com or call us at 646.827.9594.

Comments

Post a Comment

Popular posts from this blog

If FDA Says Cheerios is a Drug then I must be an Addict

Image
The FDA is going after General Mills for claiming that Cheerios is "clinically proven to lower cholesterol" without getting approved as a new drug. In a letter to General Mills, the FDA says that the labeling on the Cheerios boxes is "in serious violation" of federal rules and that Cheerios, " may not be legally marketed with the above claims in the United States without an approved new drug application." The letter further states, "Based on claims made on your product’s label, we have determined that your Cheerios® Toasted Whole Grain Oat Cereal is promoted for conditions that cause it to be a drug because the product is intended for use in the prevention, mitigation, and treatment of disease." The Cheerios box states the following : "Did you know that in just 6 weeks Cheerios can reduce bad cholesterol by an average of 4 percent? Cheerios is the only leading cold cereal clinically proven to lower cholesterol. A clinical study showed that ...
Read more

Vogue: Huge Hollywood Stars Without a Cover

Image
Kim Kardashian and Kanye West are on the cover of the April issue of Vogue. Their photo on the largest U.S fashion magazine created quite a stir on social media when the cover photo was released over the weekend.  Many Vogue readers were upset at the choice of West and Kardashian on the cover and I began researching high profile celebrities that have never been on the cover. There have been many actresses, singers and models that you won’t believe haven’t made the cut! ----------------------------------------------------------------------------------------- 1. Amy Adams: This gorgeous lady has had an amazing year in movie roles.  She gave a performance of a lifetime in American Hustle, where she wore some beautiful low-cut gowns for her character, Sydney Prosser.  We would love to see her on a cover! 2. Miranda Kerr: It’s hard to believe this famous model has never graced a cover, but it is true.  She has been many magazines for her belove...
Read more

America So Hot Right Now America

Image
Most will know the title of this post is Reminiscent of our beloved Mugatu 's immortal words, "Hansel... So Hot right now... Hansel." Barack and Michelle Obama have been welcomed everywhere they've been so far in this European tour. The Public Relations face lift for America that most expected to get when they elected Obama is happening right before our eyes. America 's allie's citizens seem relieved that it looks like the US wants to cooperate with the rest of the world, after 8 long years of destructive and stupid Cowboy talk. Technological advances in telecommunications and travel have made the world a much smaller place. It is essential, now more than ever that the world figures out how to work together proper. That is what Barack Obama seems to be reflecting to us at home and the rest of the world. How much easier will it be to have Russia and China as actual allies instead of Frenemies. They might handle North Korea instead of us and the Russians migh...
Read more