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Showing posts from November, 2013

How To Choose A New York PR Firm

If you're in the market for a New York PR Firm , there are a few thing that you should consider... 1. What are your goals from PR? It is important that you know and understand what you're looking to achieve from PR and express these goals clearly to the agency you choose to work with.  It is ok to not know how to achieve those goals, that's the job of the agency, but you must have some sense of what those goals are.  It is also important that everyone be on the same page in terms of what you're looking to achieve. 2. Does your agency understand who you are? When forming a new relationship with a PR agency, you want to make sure that your agency has a clear understanding of your companies background, and history.  Your agency should understand who your company/brand is, where you are now, and where you want to be going.  Over time, the ideal situation is that your agency knows you well enough to feel like an internal part of your organization. 3. Do you understan

Face to Face Approach

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In New York-- you see everything, especially from artists.  From promoting their work on street corners to musicians singing in the subway for a buck.  Attention, attention corporate companies... take note. Like artists, it doesn't hurt companies to spotlight what's going on with an in-person approach as well.  It's wonderful to engage online with consumers visually, but let's have some fun,  show me what you're about.  So back you NY.  People like to see things out of the ordinary, like artists performing.  So how can big companies promote themselves while directly engaging with the public in a sort of performance?  I'll give you two examples.   This past Sunday National Geographic aired "Killing Kennedy."  The T.V. film based on Bill O'Reilly and Martin Dugard's best seller which had an average of 3.4 million viewers. I'm sure a handful of them had been strolling Broadway last week, to which they would have come across an old