Express Fashion Show On The Streets of NYC

In a clever PR move, Express staged a live fashion show on the streets of the Flat Iron District last night. A 70 foot long runway was erected on Broadway and passersby were invited to come watch the show. With noted Fashion models (Erin Heatherton!! Jessica Hart!!) and photographers (Dan Lecca!! Greg Kadel!!), it was the read deal on the streets of New York. So yes, walking home from work and stumbling upon and being invited to a fashion show is cool. Even cooler is the fact that while photographer Dan Lecca was there shooting the runway show, Greg Kadel was there for an entirely other purpose. He was shooting the runway show...AS THE SPRING AD CAMPAIGN FOR EXPRESS...LIVE!!! That's huge, and the first time it's ever been done, an ad campaign, shot live on the runway, with an audience. Clever, clever, clever.

Adding a little social media angle, audience members were encouraged to upload pictures of themselves at the show, the first 15 people won a $100 Express gift card and 2 exclusive tickets to the after party at Don Hill's in Tribeca (featuring a performance by The Pretty Reckless).

The show and campaign shoot were such a hit that Express plans to hold a similar show in Miami next month to continue shooting the campaign.

If you are a company based in or around New York City and are interested in PR services, please contact AMP3 Public Relations at 646-827-9594 or info@amp3pr.com.

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