Dunkin Donuts Reveals "Street Art" Billboard in Times Square

In Consumer Product PR news, Dunkin Donuts unveiled their new Times Square billboard today which took a decidedly "fresh" approach. Dunkin Donuts turned to local street artists to creatte "a unique design inspired by the urban art of the New York City streets." This new billboard may very well be Dunkin Donuts' most prominent advertising to date.

To create this billboard, Dunkin' Donuts enlisted renowned street artist Robb Buono and his team of artists including UrbanMedium, TazRoc and Steven Lopez.

In another "fresh" move, over the past six weeks while the artists were finalizing the design, Dunkin' Donuts used its billboard space for a secret teaser campaign that featured no brand identification or imagery, inviting passersby to visit www.missionfresh.com to submit a guess as to who was behind the secret campaign. One winner was randomly selected from everyone who submitted a guess to receive $5,000 and an all-expense paid New York City theater weekend for two.

John Costello, Chief Global Customer and Marketing Officer at Dunkin' Brands said, "The unveiling of our Times Square billboard gives the brand incredible visibility in one of the most recognizable locations in the world and reinforces Dunkin' Donuts' position as the nation's coffee leader," he said. "Using this prominent space to create one of the world's largest pieces of street art is yet one more way Dunkin' Donuts stands out from other brands."

It's been estimated that a sign in Times Square receives 1.5 million impressions per day, with a number like that, Dunkin Donuts (one of the world's most recognized consumer products) is choosing to make quite a statement.

Watch the making of the largest one-piece canvas in America


If you are interested in PR in NYC or Consumer PR, contact info@amp3pr.com or call 646-827-9594.

Comments

Post a Comment

Popular posts from this blog

If FDA Says Cheerios is a Drug then I must be an Addict

Image
The FDA is going after General Mills for claiming that Cheerios is "clinically proven to lower cholesterol" without getting approved as a new drug. In a letter to General Mills, the FDA says that the labeling on the Cheerios boxes is "in serious violation" of federal rules and that Cheerios, " may not be legally marketed with the above claims in the United States without an approved new drug application." The letter further states, "Based on claims made on your product’s label, we have determined that your Cheerios® Toasted Whole Grain Oat Cereal is promoted for conditions that cause it to be a drug because the product is intended for use in the prevention, mitigation, and treatment of disease." The Cheerios box states the following : "Did you know that in just 6 weeks Cheerios can reduce bad cholesterol by an average of 4 percent? Cheerios is the only leading cold cereal clinically proven to lower cholesterol. A clinical study showed that
Read more

Vogue: Huge Hollywood Stars Without a Cover

Image
Kim Kardashian and Kanye West are on the cover of the April issue of Vogue. Their photo on the largest U.S fashion magazine created quite a stir on social media when the cover photo was released over the weekend.  Many Vogue readers were upset at the choice of West and Kardashian on the cover and I began researching high profile celebrities that have never been on the cover. There have been many actresses, singers and models that you won’t believe haven’t made the cut! ----------------------------------------------------------------------------------------- 1. Amy Adams: This gorgeous lady has had an amazing year in movie roles.  She gave a performance of a lifetime in American Hustle, where she wore some beautiful low-cut gowns for her character, Sydney Prosser.  We would love to see her on a cover! 2. Miranda Kerr: It’s hard to believe this famous model has never graced a cover, but it is true.  She has been many magazines for her beloved off-the-runway style a
Read more

America So Hot Right Now America

Image
Most will know the title of this post is Reminiscent of our beloved Mugatu 's immortal words, "Hansel... So Hot right now... Hansel." Barack and Michelle Obama have been welcomed everywhere they've been so far in this European tour. The Public Relations face lift for America that most expected to get when they elected Obama is happening right before our eyes. America 's allie's citizens seem relieved that it looks like the US wants to cooperate with the rest of the world, after 8 long years of destructive and stupid Cowboy talk. Technological advances in telecommunications and travel have made the world a much smaller place. It is essential, now more than ever that the world figures out how to work together proper. That is what Barack Obama seems to be reflecting to us at home and the rest of the world. How much easier will it be to have Russia and China as actual allies instead of Frenemies. They might handle North Korea instead of us and the Russians migh
Read more