PR Tip Sheet

Here's a tip sheet from groupynetwork.com to refresh your PR practices:

1. Know what "news" is.
2. Let the media know about your news in a timely and concise fashion.
-Who, What, When, Where and Why really comes in handy here
3. The editors' job is to report on what readers want to read, so let them do what they do best.
4. For product stuff it's sometimes best to send the gear out first and ask questions later.
5. Build relationships.
6. Plan, plan, plan.
7. Editors are always busy and sometimes lazy.
8. Email is the best way to communicate.
9. If you are pitching a mainstream publication, there are some story lines that are always popular.
10. Even big newspaper these days are desperate to build page views online.

Just a quick read to refine your focus and remember what pr is really about.

Then, head on over to prweekly.com to check out their 2009 Power List:
Power List

Are you working toward your name being on this list in the future?

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