New York Public Relations

If you're in the market for a New York PR Firm , there are a few thing that you should consider... 1. What are your goals from PR? It is important that you know and understand what you're looking to achieve from PR and express these goals clearly to the agency you choose to work with.  It is ok to not know how to achieve those goals, that's the job of the agency, but you must have some sense of what those goals are.  It is also important that everyone be on the same page in terms of what you're looking to achieve. 2. Does your agency understand who you are? When forming a new relationship with a PR agency, you want to make sure that your agency has a clear understanding of your companies background, and history.  Your agency should understand who your company/brand is, where you are now, and where you want to be going.  Over time, the ideal situation is that your agency knows you well enough to feel like an internal part of your organization. 3. Do you understan

In New York-- you see everything, especially from artists.  From promoting their work on street corners to musicians singing in the subway for a buck.  Attention, attention corporate companies... take note. Like artists, it doesn't hurt companies to spotlight what's going on with an in-person approach as well.  It's wonderful to engage online with consumers visually, but let's have some fun,  show me what you're about.  So back you NY.  People like to see things out of the ordinary, like artists performing.  So how can big companies promote themselves while directly engaging with the public in a sort of performance?  I'll give you two examples.   This past Sunday National Geographic aired "Killing Kennedy."  The T.V. film based on Bill O'Reilly and Martin Dugard's best seller which had an average of 3.4 million viewers. I'm sure a handful of them had been strolling Broadway last week, to which they would have come across an old

PR stunts go on all the time.  Companies strategically do things to get people paying attention and to start talking.  But what if a plan goes sour?  People are still going to talk but is it good for your company?  They're still talking... right? One of the most notable stunts-gone-wrong was back in 2006 when LifeLock CEO Todd Davis put his social security number on billboards to instigate people into attempting to steal his identity and prove LifeLock's reputation.  The only problem is that his identity was stolen... 13 times to be exact and 87 steals were attempted but failed.  Sorry, guy, but that's just not good publicity.  Even the CEO's life wasn't on lock. Another PR stunt that... melted, was in 2005 and right here in town.  Snapple wanted to show off the worlds biggest popsicle in Union Square.  The only problem: it was mid June and this popsicle didn't stand a chance to the summer weather.  The 25-foot-tall pop began to melt and all of Union Square

This time last year Red Bull created the stunt of all stunts.  Australian skydiver Felix Baumgartner free fell from an altitude of 128,000 feet... the highest free fall in history.  Red Bull has just now, released a video of  "Fearless Felix's" journey to the earth in a nine minute video from his perspective.  The reasoning behind his fall was to break the sound barrier-- he reaches speeds of 844 mph.   Living up to the Red Bull daredevil attitude for sure. Below is a link to Red Bulls Youtube channel and the video.   Baumgartner's Free fall By: Tori 

When most people think about designers their mind almost immediately drifts off to Chanel, Gucci, Diane Von Furstenberg, Armani,… We think there is room for more and so does Nolcha Fashion Week, a runway show created for independent designers only. Nolcha Fashion Week celebrates its 6 th anniversary of independent fashion. On the runway you find designers from around the world who are trying to set their mark in the Fashion world. This February there were 13 designers who were able to show off their designs to New York and a bunch of celebrities: Carrie Keagan, Dawn Olivieri, Sammi Sweetheart, Waka Flocka, Andrew Johnson,… If you are interested in PR in NYC, please contact AMP3 Public Relations.