New York Public Relations

Nolcha Fashion Week kicked off with Fashion’s Night Out on September 8th, 2011. This year, Nolcha produced an Independent Pop Up Shop at the Opia Lounge on 57th Street. The event was hosted by The New York Post, Ricardo Ralph Lopez, Farasha Boutique, and Globalfashionbrands.com. Seventeen fashion brands were presented at FNO; including several eco friendly brands. Press and Industry personnel had the opportunity to browse the different collections; visit the Kroma Makeup and Kiss Nails beauty bar; and sample cocktails provided by Don Q Rum. The first 100 shoppers who attended received gift bags with goodies from vitabath and LypSyl among others. Nolcha Fashion Week continued on Monday September 12th at The Metropolitan Pavilion. The event featured 3 runway shows, and an all day Apparel and Accessories Exhibition. Visitors had the opportunity to browse the various collections at the exhibit or visit the bar for refreshments from Vitamin Water and DonQ Rum. The runway shows...

Fall 2011 Nolcha Fashion Week kicked off on February 10th at the Empire Hotel in NYC. It began with a pop-up showroom at the Empire Hotel's rooftop lounge where 19 independent fashion brands from all over the world showed their collections to a select group of buyers, editors, and industry VIP's. Celebrity stylist Jess Zaino of Style Network & Glamour.com gave style tours of the showroom and an onsite Beauty Oasis was provided so that guests could partake in hair touch ups by Paul Mitchell and nails and lashes by Kiss. The good times continued that evening with an invite only Cocktail Party to celebrate Nolcha Fashion Week. The following evening Nolcha celebrated the launch of their new e-commerce platform: www.GlobalFashionBrands.com , with a party at the Dream Hotel's Ava Lounge in Midtown, Manhattan. NYC based PR agenc y AMP3 Public Relations handled the PR for Nolcha Fashion Week 2011. If you are looking for a NYC PR agency , please contact AMP3 PR at...

In a clever PR move, Express staged a live fashion show on the streets of the Flat Iron District last night. A 70 foot long runway was erected on Broadway and passersby were invited to come watch the show. With noted Fashion models (Erin Heatherton!! Jessica Hart!!) and photographers (Dan Lecca!! Greg Kadel!!), it was the read deal on the streets of New York. So yes, walking home from work and stumbling upon and being invited to a fashion show is cool. Even cooler is the fact that while photographer Dan Lecca was there shooting the runway show, Greg Kadel was there for an entirely other purpose. He was shooting the runway show...AS THE SPRING AD CAMPAIGN FOR EXPRESS...LIVE!!! That's huge, and the first time it's ever been done, an ad campaign, shot live on the runway, with an audience. Clever, clever, clever. Adding a little social media angle, audience members were encouraged to upload pictures of themselves at the show, the first 15 people won a $100 Express gift car...

AMP3 PR client and national radio personality Trey Morgan (best known in NYC as the "voice of now" on Z100) has spent the month of September committing himself to volunteering and boy is he tired. It's all part of his 30 Deeds, 30 Days project wherein he is attempting to volunteer each day of September with a different charitable organization (30 total), all while holding down his 'day job' and sustaining his relationship with his wife. Each day, Trey blogs/vlogs on his website www.30Deeds30Days.com about the experience so that he can share with and inspire others to get involved in their communities as well. The idea for 30 Deeds, 30 Days was born out of Trey's own desire to get involved and somehow make a difference. In the past, Trey had thought up getting out there and volunteering before, but like so many of us, he was consumed with his his job, his personal commitments, basically his already full and busy life. It's so easy to get swept up in...

The MTA is considering imposing a limit on monthly unlimited MetroCards to 90 rides per month (and 21 rides for weekly cards). For every day commuters this may not be an issue (2 rides a day= 62 rides a month) but for many New Yorkers who are more frequent users (working parents, students, dancers, messengers, etc.) they will be very affected and very unhappy. On top of wanting to cut the number of rides you can take on a monthly card, the MTA is also proposing a fare increase from $89 a month to $99 a month. That's a lot of change for New Yorkers who are already paying a fortune to get around the city. These ideas will be proposed next Monday, July 26th and if passed could go into effect as early as next year. These changes could mean a PR nightmare for the MTA which many New Yorkers already blame for mismanaging finances and the already inept MTA system. This would just be one more slap in the face for already frustrated riders. First of all, there would no longer be an unli...

The New York Knicks are breaking out the big guns in a run to sign soon to be free agent LeBron James for the the coming NBA season. By big guns, I mean all of the New York Knicks celebrity fans that they can get their hands on. The recruiting effort/sales pitch for the coming draft pick will include celebrity endorsements from the likes of Donald Trump, Alec Baldwin, Spike Lee, Tracy Morgan, Chris Rock, and a slew of other well known New Yorkers all speaking about how much they love the city. It's a clever PR move from the Knicks. At 25, LeBron James has his pick of NBA teams, but in the past he has mentioned that he would love to play in NYC. The Knicks could certainly use LeBrons magic as well, as they haven't qualified for the playoffs in over a decade. LeBron would be both very loved in New York (where there would be quite a bit of opportunity here in in business and leisure for him to thrive) and in great company with all of the renowned New Yorkers who reside her f...

NYC based singer-songwriter Dion Roy debuted his NEW EP "The Nearest Light" yesterday, June 23rd. The new EP debuted at #16 on the iTunes singer-songwriter album chart yesterday morning and has moved up to #9 today. In celebration of the new EP, a release party was held last night at The Living Room on the lower east side of Manhattan. Dion, with backing from a full band (including Peter Roessler on guitar, Ed Marshall on bass, and special guest Boots Factor of Stephen Kellogg and the Sixers on drums), played a set for the packed house full of friends, family, and adoring fans. Dion and the band took the stage at a little past 7pm and played a full hour of live music including tracks from the new EP. "The Nearest Light" was produced by Dion Roy and Peter Roessler and mixed by Scott Reibling of Weezer, Cobra Starship and Fallout Boy Fame. Dion Roy will be touring the U.S. this summer, for more information visit www.dionroy.com . If you are looking for PR represent...