New York Public Relations

EQUIFAX PR CRISIS As many of you are well aware of by now (September 14th, 2017), Equifax had a major security breach in July, that they did not notify the public about until August of this year. When signing up to see if you were hacked at the website they recommended, be very careful as they have added a clause which would limit your participation in a class action law suit, which is surely on the way. The company has made a series of PR mistakes along the way- and it's expected they will look after their stock price before taking care of their hacked customers. Educate yourself, and keep an eye on your credit card, and credit reports! Visit the FTC site for more info on the status of this PR Nightmare, hopefully Equifax has a Crisis Management or Crisis Communication team on call 24 hours a day for the next, well, forever! (updated October 10th 2017) Well it looks like the fight isn't quite over for Equifax. It would appear that their beloved CEO and much of their commun...

(updated October 10th 2017) At AMP3 PR we are constantly getting calls from college students and recent graduates who are interested in interning or beginning a career in public relations.  They're all looking for that perfect opportunity to get a foot in the door at a New York PR firm , a place to launch their careers in PR.  With that in mind, please find a list from PR Daily of the "5 signs PR is the career for you." 1. You remain cool under pressure. "From a crisis involving a client to the hotel mailroom losing the press materials for a trade show, PR people deal with the unexpected nearly every day. Sometimes you have to be creative: I was once at an event and looked in the “event bag” to find no tape to hang the signs directing attendees to the sign-in table, event room, etc. After looking high and low for a place to buy some tape and coming up empty, I bought a few packs of gum—the event staff all started chewing and stuck the signs to the...