Express Fashion Show On The Streets of NYC
In a clever PR move, Express staged a live fashion show on the streets of the Flat Iron District last night. A 70 foot long runway was erected on Broadway and passersby were invited to come watch the show. With noted Fashion models (Erin Heatherton!! Jessica Hart!!) and photographers (Dan Lecca!! Greg Kadel!!), it was the read deal on the streets of New York. So yes, walking home from work and stumbling upon and being invited to a fashion show is cool. Even cooler is the fact that while photographer Dan Lecca was there shooting the runway show, Greg Kadel was there for an entirely other purpose. He was shooting the runway show...AS THE SPRING AD CAMPAIGN FOR EXPRESS...LIVE!!! That's huge, and the first time it's ever been done, an ad campaign, shot live on the runway, with an audience. Clever, clever, clever. Adding a little social media angle, audience members were encouraged to upload pictures of themselves at the show, the first 15 people won a $100 Express gift car