New York Public Relations

The New York Knicks are breaking out the big guns in a run to sign soon to be free agent LeBron James for the the coming NBA season. By big guns, I mean all of the New York Knicks celebrity fans that they can get their hands on. The recruiting effort/sales pitch for the coming draft pick will include celebrity endorsements from the likes of Donald Trump, Alec Baldwin, Spike Lee, Tracy Morgan, Chris Rock, and a slew of other well known New Yorkers all speaking about how much they love the city. It's a clever PR move from the Knicks. At 25, LeBron James has his pick of NBA teams, but in the past he has mentioned that he would love to play in NYC. The Knicks could certainly use LeBrons magic as well, as they haven't qualified for the playoffs in over a decade. LeBron would be both very loved in New York (where there would be quite a bit of opportunity here in in business and leisure for him to thrive) and in great company with all of the renowned New Yorkers who reside her f...

NYC based singer-songwriter Dion Roy debuted his NEW EP "The Nearest Light" yesterday, June 23rd. The new EP debuted at #16 on the iTunes singer-songwriter album chart yesterday morning and has moved up to #9 today. In celebration of the new EP, a release party was held last night at The Living Room on the lower east side of Manhattan. Dion, with backing from a full band (including Peter Roessler on guitar, Ed Marshall on bass, and special guest Boots Factor of Stephen Kellogg and the Sixers on drums), played a set for the packed house full of friends, family, and adoring fans. Dion and the band took the stage at a little past 7pm and played a full hour of live music including tracks from the new EP. "The Nearest Light" was produced by Dion Roy and Peter Roessler and mixed by Scott Reibling of Weezer, Cobra Starship and Fallout Boy Fame. Dion Roy will be touring the U.S. this summer, for more information visit www.dionroy.com . If you are looking for PR represent...

In Consumer Product PR news, Dunkin Donuts unveiled their new Times Square billboard today which took a decidedly "fresh" approach. Dunkin Donuts turned to local street artists to creatte "a unique design inspired by the urban art of the New York City streets." This new billboard may very well be Dunkin Donuts' most prominent advertising to date. To create this billboard, Dunkin' Donuts enlisted renowned street artist Robb Buono and his team of artists including UrbanMedium, TazRoc and Steven Lopez . In another "fresh" move, over the past six weeks while the artists were finalizing the design, Dunkin' Donuts used its billboard space for a secret teaser campaign that featured no brand identification or imagery, inviting passersby to visit www.missionfresh.com to submit a guess as to who was behind the secret campaign. One winner was randomly selected from everyone who submitted a guess to receive $5,000 and an all-expense paid New York Ci...