New York Public Relations

PR stunts go on all the time.  Companies strategically do things to get people paying attention and to start talking.  But what if a plan goes sour?  People are still going to talk but is it good for your company?  They're still talking... right? One of the most notable stunts-gone-wrong was back in 2006 when LifeLock CEO Todd Davis put his social security number on billboards to instigate people into attempting to steal his identity and prove LifeLock's reputation.  The only problem is that his identity was stolen... 13 times to be exact and 87 steals were attempted but failed.  Sorry, guy, but that's just not good publicity.  Even the CEO's life wasn't on lock. Another PR stunt that... melted, was in 2005 and right here in town.  Snapple wanted to show off the worlds biggest popsicle in Union Square.  The only problem: it was mid June and this popsicle didn't stand a chance to the summer weather.  The 25-foot-tall pop began to melt and all of Union Square

This time last year Red Bull created the stunt of all stunts.  Australian skydiver Felix Baumgartner free fell from an altitude of 128,000 feet... the highest free fall in history.  Red Bull has just now, released a video of  "Fearless Felix's" journey to the earth in a nine minute video from his perspective.  The reasoning behind his fall was to break the sound barrier-- he reaches speeds of 844 mph.   Living up to the Red Bull daredevil attitude for sure. Below is a link to Red Bulls Youtube channel and the video.   Baumgartner's Free fall By: Tori