New York Public Relations

If you’ve been walking around the Meatpacking District lately or took a stroll to the High Line, you may have witnessed some raunchy exhibitionist behavior in the window of The Standard Hotel. As part of their PR tactic, the luxury hotel is encouraging their guests to engage in various sex acts - much to the distaste of the tourists who are walking to the new High Line park, which is the direction that the hotel faces.  On their Facebook page, they suggest that their guests “ exercise your inner exhibitionist. Please share your intimate, and explicit photos with us -- those floor to ceiling windows aren't just for the views.” In a puritan, conservative country, the PR gimmicks of The Standard Hotel are less than amusing for passer-byers witnessing the romping going-ons in the ceiling-to-floor window display. Still, this luxury hotel is generating a hell of a ton of buzz around New York City and on the web. Frankly, I'm surprised that city council hasn't done anyth...

The Chicago Tribune had an interesting article today about corporate renaming as a rebranding strategy. With the global market changing rapidly every year, many companies find themselves struggling to stay relevant. Some companies figure that a name change into something that would fit more into the times – perhaps a hipper name – would help keep the company’s image fresh and intact. A company to soon hop on the renaming bandwagon is RadioShack, who wants to shorten their name to simply, The Shack. There are many reasons behind a company’s decision in conducting a name change – much of it comes from a company’s attempt to rebrand itself in a fast-changing market in order to still make itself relevant and to have a chance to compete in the expanding market. For example, losing the “Radio” in RadioShack poses little loss for them, as purchasing radios are a thing of the past.  Also, in an abbreviated driven culture like today thanks to texting and Twittering, The Shack seems to be ...