New York Public Relations

Outlets from the New York Times to Gawker have anxiously been reporting on Steve Jobs' return to Apple since it was revealed he underwent liver transplant at a Kentucky hospital earlier this year. The state of his health has been under much speculation since dropping a noticeably significant amount of weight and taking a medical leave of absence. His return to the public eye has spurred much debate on how much personal health information a CEO, CIO, President, etc. should reveal to their shareholders. Why should they tell their shareholders if they are sick? Because it may affect stock pricing!! TechCrunch breaks it down nicely with a simple graph that shows how important Steve Jobs is to Apple. People feel reassured with Steve at the helm. When he took his medical leave, stock dropped. Now that Apple is promoting his return, stock prices have jumped. If Steve is back, then good for Apple. I only hope he's not doing too much, too soon. Here's the most recent pi...

PepsiCo is meeting with PR agencies worldwide for a "global, multimillion-dollar corporate reputation campaign," according to PRWeek' s Aarti Shah. The PepsiCo website currently does not list PR contacts for media relations requests. Firms such as Porter Novelli, Edelman, and Hill & Knowlton are in the running. Earlier this year PepsiCo unveiled their 5th new logo in the brand's two decades of business. Additionally, public relations firm Porter Novelli recently assisted the company with their PepsiCo Internet Week NY event.

At 12:01AM Saturday, Facebook users can claim a "vanity" URL to replace the randomized numbers at the end of the Facebook profile URL. (ie: instead of http://www.facebook.com/profile.php?id=44444433&ref=nf the URL could look like http://www.facebook.com/YourName To do this, visit Facebook.com/username at 12:01AM, follow the instructions, and start typing! Once you choose your vanity URL it cannot be changed, so brainstorm now, and choose wisely. The URLs can only include letters, numbers and periods. For business or fanpages, you must have had over 1,000 fans before May 31st 2009 to claim your URL. You can read more info on that here This is an especially great tool for public relations firms to increase their client's visibility on the web. An important note, the vanity URLs are on a first come, first serve basis! You'll be in a Facebook war against millions of other users so brew your tea/coffee, do some typing exercises, and prepare for ...

Looking for something to do this weekend? Why not take a cue from President Obama and do dinner and a show ? Last weekend, the POTUS and Michelle flew to NYC for dinner at Blue Hill and a performance of "Joe Turner's Come and Gone". The NY papers buzzed with coverage. Reports even indicate that the famous first couple were given an impromptu round of applause when they finished their meal at Blue Hill. Accidents were barely avoided as theater patrons leaned over balconies to catch a glimpse of the twosome. Here's a funny little clip that shows the helicopter, the motorcade, and the excitement: Now the President caught a lot of flack for making such an extravagant gesture during these tough economic times. Do you care? Doesn't bother me! In fact, I hope he and Michelle can bring the girls next time for a little family outing!

Did anyone watch Conan's debut on the Tonight Show last night? The opening clip last night showed Conan in his Park Avenue apartment, brushing his teeth, crossing off his checklist of things to do before his debut. Until he realizes...he has to move to Los Angeles! Continuing the visual gag of the angular comedian running in his suit, Conan took off running across America. Check it out: Sad for New York, but happy for Conan.