Nolcha Fashion Week: New York Spring/Summer 2012 Recap

Nolcha Fashion Week kicked off with Fashion’s Night Out on September 8th, 2011. This year, Nolcha produced an Independent Pop Up Shop at the Opia Lounge on 57th Street. The event was hosted by The New York Post, Ricardo Ralph Lopez, Farasha Boutique, and Globalfashionbrands.com.

Seventeen fashion brands were presented at FNO; including several eco friendly brands. Press and Industry personnel had the opportunity to browse the different collections; visit the Kroma Makeup and Kiss Nails beauty bar; and sample cocktails provided by Don Q Rum. The first 100 shoppers who attended received gift bags with goodies from vitabath and LypSyl among others.

Nolcha Fashion Week continued on Monday September 12th at The Metropolitan Pavilion. The event featured 3 runway shows, and an all day Apparel and Accessories Exhibition. Visitors had the opportunity to browse the various collections at the exhibit or visit the bar for refreshments from Vitamin Water and DonQ Rum. The runway shows were scheduled at 1pm, 4pm and 7pm and featured 12 different collections.

Nolcha Fashion Week officially concluded on Wednesday the 14th with the closing party presented by Kiss Nails at The Sanctuary Hotel on West 47th Street.


Overall, Nolcha Fashion Week was a hit! If you didn't get a chance to attend; here are some links to videos of the collections: Amber Patton, Daisy & Elizabeth, and Elizabeth Kosich New York.

If you are interested in New York Public Relations, please contact AMP3 Public Relations at 646-827-9594 or info@amp3pr.com.


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Nolcha Fashion Week Hits NYC

Fall 2011 Nolcha Fashion Week kicked off on February 10th at the Empire Hotel in NYC. It began with a pop-up showroom at the Empire Hotel's rooftop lounge where 19 independent fashion brands from all over the world showed their collections to a select group of buyers, editors, and industry VIP's. Celebrity stylist Jess Zaino of Style Network & Glamour.com gave style tours of the showroom and an onsite Beauty Oasis was provided so that guests could partake in hair touch ups by Paul Mitchell and nails and lashes by Kiss.

The good times continued that evening with an invite only Cocktail Party to celebrate Nolcha Fashion Week. The following evening Nolcha celebrated the launch of their new e-commerce platform: www.GlobalFashionBrands.com, with a party at the Dream Hotel's Ava Lounge in Midtown, Manhattan.

NYC based PR agency AMP3 Public Relations handled the PR for Nolcha Fashion Week 2011. If you are looking for a NYC PR agency, please contact AMP3 PR at 646-827-9594 or email: info@amp3pr.com.

Express Fashion Show On The Streets of NYC

In a clever PR move, Express staged a live fashion show on the streets of the Flat Iron District last night. A 70 foot long runway was erected on Broadway and passersby were invited to come watch the show. With noted Fashion models (Erin Heatherton!! Jessica Hart!!) and photographers (Dan Lecca!! Greg Kadel!!), it was the read deal on the streets of New York. So yes, walking home from work and stumbling upon and being invited to a fashion show is cool. Even cooler is the fact that while photographer Dan Lecca was there shooting the runway show, Greg Kadel was there for an entirely other purpose. He was shooting the runway show...AS THE SPRING AD CAMPAIGN FOR EXPRESS...LIVE!!! That's huge, and the first time it's ever been done, an ad campaign, shot live on the runway, with an audience. Clever, clever, clever.

Adding a little social media angle, audience members were encouraged to upload pictures of themselves at the show, the first 15 people won a $100 Express gift card and 2 exclusive tickets to the after party at Don Hill's in Tribeca (featuring a performance by The Pretty Reckless).

The show and campaign shoot were such a hit that Express plans to hold a similar show in Miami next month to continue shooting the campaign.

If you are a company based in or around New York City and are interested in PR services, please contact AMP3 Public Relations at 646-827-9594 or info@amp3pr.com.